How can book become even more interesting? How can printed pages be brought to live and tell stories far beyond the printed copy? How can smartphones augment print without cannibalizing the core product itself? LeYo! gives an answer to these questions. By focusing on the printed copy, taking care of technology needs and consistently building concepts on top of this foundation true change has been brought to the publishing industry. Learn more about the LeYo! Application here.
If you have an international sales team, which wants to showcase the company’s products you surely have multiple options. One being to present a printed catalog with the product in question. This is surely quite common but with regards to the given product of this client not ideal, since it does not demonstrate the functions properly, thus needs a lot of explanation. On the other hand and quite obvious, you could bring the product itself. While this makes sense in some cases, does it still not completely fit the needs of the sales force, since not all of the products can be carried around, and even if, they can not be placed properly, since competitors products might already be installed. The ideal fit: AR + catalog = customer experience. The AR product designer was born. Find our more about the Washroom Designer here.
Augmented Reality for Expositions.
As a car manufacturer you are always eager to show innovations. Consequentially, you want to ensure that these innovations are being communicated in a proper way. This was the case when Opel opened the gates for their employees and the general public at their headquater in Germany. The challenge: find a way to combine tradition and future and link it to a car model from the past, that will re-enter the market with some significant changes. The solution to this was once again AR. By using this technology it was possible to slice the existing car on stage into pieces, superimpose the design patterns from the old to the new model, visualized the transitions and finally highlight the upcoming design highlights. Smart extra: all communication material used in the show could be linked to regular print handouts after the show via AR. Link to the car manufacturer.
Augmented Reality for Cinemas.
There is a lot of info material, when it comes to movies. Movie poster are an integral part of every advertising campaign. A key conceptual element for the app surely was the connection of the AR part with an ad hoc benefit for the user. More precisely: when a customer used the app to detect a movie poster, the app would not only directly start a teaser video on top of that poster, but also display information on where the next cinema is located, movie extras and so on.
Augmented Reality for Health Industry.
Medi GmbH is one of the biggest manufacturers of artificial replacements in Europe. These replacements are basically the result of high tech engineering. Thus a lot of information is available for each of the products, as well as for model updates. In order to better communicate the model update of the Panthera CF2 an augmented reality was used. Already weeks before the model would be revealed to the press, medi sent out post cards, asking the recipient to download an app and focus the image with the app. Week after week new features have been switched on in the app. Helping the audience to better understand, what can be expected of the new model. Last but not least at the end of the campaign was an exhibition for medical journalists and personal alike. They all could use the cards they have received in advance, collecting giveaways and see yet again another content, displayed on a stand alone AR presentation unit at the booth.
The city of Darmstadt is well known for its high tech companies and institutions like ESA, technical universities, research institutions, Art Nouveau museum and expositions. This attracts some several hundred thousand visitors per year. Technology being a key aspect in the cities live has thus also become relevant in order to allow visitors and citizens alike to get access to all above mentioned facilities. Especially, since not all of them are accessible all the time for the public. Virtual Reality bridges the gap and allows everyone to access every place at any given time. The program is focusing on two key aspects: convenient access and attraction.
RHC (Right Heart Catheterization) is an innovative way on how to treat specific heart problems. We have been asked to develop a mobile training application, that would non only display needed information but also train medical personal on the different steps that are needed when doing the actual surgery. Different steps have to be followed, values have to be checked, assessments have to be made. And in addition should the participant become familiarized with the new RHC tools from Bayer. The application has been distributed to medical personal worldwide and has been since been used to also explain medical procedures to patients. Lern more about this app here.